So Why Are You Standing There?
- At August 13, 2011
- By steve
- In Conversation
- 0
This is our original counter at our first location.
So why do most frame shops look like the above photo? Well…..the answer is pretty simple, because they don’t really want you getting too comfortable. Yep… all the ‘professional’ sales books tell you that it should only take 15 minutes to write up a sales order. One of the best ways to do this is to have you, the customer, stand, and place the frame samples behind the counter. One shop I worked at, the owner would even walk behind the customer, and point at his watch after 10 minutes, always distracting and pretty rude in my opinion. When you stand, your legs get sore, and you are willing to speed up the sale, and forgo some of your important questions. When the store puts the samples behind the counter, they get to hand you their most profitable samples, and less of them, so you can make up your mind faster!
When I first opened my shop, I read the books and went to the classes. Soon after I saw my guests moving back and forth on their sore feet I changed from the above (yep that’s my first store), to a lower table and chairs.
Our design counter.
We want you come in, have a seat, and ask us all the questions you may have, we will never put you on a time limit. We even put the samples where you can touch them, feel their quality, and see how they will look with your art work.
A portion of our framing selection for your perusal.
You are welcome to take down two or twenty, the thing we really want is for you is for you to know is all of your options, get all of your questions answered, and feel comfortable with your decisions.
Stop on by, pull up a chair, we are looking forward to meeting you!